Is your online store performing as well as it could? Unless every single person who visits your store makes a purchase, there’s always room for improvement. But here’s some good news: eCommerce optimization may not be as much work as you think.

If you know where to look, then just a few small tweaks can skyrocket your sales.

(But changing the wrong things could just be a waste of your time. Or worse, it could even have the opposite effect and hurt your conversions. It’s tough to know where to start when there are SO many possible aspects to optimize.

That’s why we’ve put together this guide to eCommerce optimization.

This article will take you step-by-step through the most important conversation rate optimization (CRO) strategies for your eCommerce store. When you apply these tips, you’ll get more customers, make more sales, and recover lost revenue from abandoning visitors.

Ecommerce Conversions—What’s a Good Rate?

Before we talk about optimizing eCommerce conversions, let’s define what a conversion looks like and discuss what’s a good eCommerce conversion rate.

Typically, a conversion means someone has saved an item to buy later, added an item to their shopping cart, or made a purchase. The conversion rate is the number of people who take action, as a percentage of the number of people who see your page.

According to BigCommerce,  the average eCommerce conversion rate is around 2.5-3%.

average ecommerce conversion ratesaverage ecommerce conversion rates

However, there are wide variations depending on location, the device people are shopping with, and the actual conversion action.

You can find out your own eCommerce conversion rate in Google Analytics, and from there you can set a concrete goal to improve it. The eCommerce optimization ideas below will help you take your business to the next level.

Related Content: 40+ eCommerce Stats You Need to Know for a Successful Online Store

13 Tips for eCommerce Optimization

Here’s a table of contents to help you jump straight to the area you want to optimize…


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