Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat.

A woman prepares to make a purchase from a landing page

In July 2023, we surveyed 101 seasoned marketing and advertising experts from various corners of the United States to learn more about the latest trends for landing pages.

Landing pages, often hailed as the gateway to online success, play a pivotal role in today‘s digital landscape. They are the crucial bridges that connect potential customers to your brand’s offerings.

A well-crafted landing page can differentiate between a fleeting visitor and a devoted customer.

In this article, we‘ll not only uncover the invaluable insights gleaned from these industry leaders but also highlight the immense value that a strategically optimized landing page can bring to your business. Let’s dive in.

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16 Stats That Make a Case for Landing Pages

1. The average landing page conversion rate across all industries is 5.89%.

10% is the benchmark for a good conversion rate. To hit this mark, you must create landing pages that benefit you and your target audience.

Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers.

2. 43.6% of marketers report generating leads as their goal, while 33.7% say direct customer purchase is their top priority.

If you’re in either category, landing pages can be a valuable element of your marketing strategy. You can use them to generate leads, increase customer acquisition, and get free or paid subscribers.

landing page statistics; chart showing the goal of creating landing pages

3. 33.7% of marketers see higher conversion rates in 2023 than in 2022.

2023 landing page conversion rates vs 2022

Our survey shows landing pages that convey positive emotions can help you get higher conversion rates.

That doesn’t mean you should ditch negative emotions like sadness and anger. When using emotions in marketing, consider your business and the goal of the landing page.

For instance, a donations landing page doesn’t have to convey happiness. It can be between happy and sad,…


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