The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
For this reason, you’re above the fold content should be enticing enough to hold a visitor’s attention and keep their interest.
If your session time is low and your bounce rate is high, then your above-the-fold content may be to blame. Not to worry: We’ll go over everything you need to know about above-the-fold content, including best practices and examples that will inspire you.
What does ‘above the fold’ mean?
‘Above the fold’ refers to the section of your site that first greets users when they land on a page. The content above the fold is the header, text, imagery, or video that’s visible before users have to scroll. Ideally, it should convey what an organization does and its associated benefits.
Your above-the-fold website content directly impacts your engagement metrics, because it can inspire users to explore the rest of the website and its offerings. If it’s not properly optimized, you’ll likely see a boost in bounce rate and a decrease in conversions.
A web page that is slow to load, congested with information, and hard to use will probably not draw the reader in the same way a page with the opposite design would. This can hurt your website’s lead generation potential.
Let’s say you’ve been losing traffic. It’s possible the content website visitors see when they first visit your page isn’t interesting enough to keep them there. Your page might be compelling by the time visitors start scrolling, but if the content isn’t dazzling and user-friendly right off the bat, visitors can easily click away.
This means that your content above the fold could probably be re-done to engage visitors. Keep in mind, content above the fold will display differently depending on the device — whether desktop or mobile.
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