For retailers around the world, the four-day period following Thanksgiving kicks off holiday shopping and marks a veritable goldmine of opportunity.  

Over 60 years ago, the day following Thanksgiving celebrations in the US was dubbed “Black Friday” by frazzled Philadelphia police officers lamenting the disruptive traffic issues caused by hordes of shoppers hitting the stores. This shopping day soon became a national phenomenon, capitalized on by retailers and distinguished by long lines, deep discounts, and chaotic scenes in store aisles and checkouts.  

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“Cyber Monday” was introduced in 2005 as the Black Friday equivalent for online shopping, with retailers offering promotions and unbeatable prices. It has become a similarly iconic global phenomenon, with a steady uptick in revenue year over year.  

Today, Black Friday and Cyber Monday have transcended their original meanings, as numerous retailers now provide discounts across the entire Thanksgiving weekend, erasing the traditional boundaries between these shopping events. Black Friday has seen a more pronounced shift from physical store to online shopping, with many retailers offering website deals in addition to their in-store discounts. 

The timing of Cyber Week has evolved—many Black Friday offers are rolled out as early as late October, and Cyber Monday sales are starting earlier and extending throughout the week following.  

As you read further, you’ll learn more about how different regions and individual countries participate in Cyber Week, the most popular products purchased during the period, and the challenges and opportunities for online retailers.  

 

2023 saw record increases in Cyber Week spending

As the sales data began to trickle in during the days following Thanksgiving 2023, Black Friday and Cyber Monday once again proved to be significant and profitable days for retailers. A record $9.8 billion was spent online on Friday while…


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