Are you looking for creative Black Friday marketing ideas to grow your business?

Black Friday is arguably the most important day of the year for many businesses. There’s a lot of competition, but also a lot of shoppers ready to buy.

In this article, I’ll share proven Black Friday ideas for marketing to help you make the most of this important opportunity.

26 Black Friday Marketing Ideas to Try in 2023

Feel free to jump to the section that most interests you, or read through them all to see what inspires you. Let’s get started!

  1. Hourly or Daily Deals
  2. Bump Sale
  3. Mystery Savings Discount Wheel
  4. Gift Card Promotions
  5. Free Shipping Based on Order Value
  6. Conditional Discounts
  7. Build Your Own Sale
  8. Surprise Checkout Discount
  9. Upsell and Cross-sell Deals
  10. Gift Guides
  11. Sneak Peeks
  12. Product Launches
  13. Referrals
  14. Countdown Timers
  15. Affiliate Programs
  16. Exclusive Email Offers
  17. Evergreen Black Friday Landing Page
  18. Contest
  19. Double Loyalty or Rewards Points
  20. Personal Shopping & Gifting Services
  21. Special Experiences
  22. Audience Preparation
  23. Smart Targeting
  24. Memorable Content
  25. Diverse Ad Formats
  26. Strategic Spending

1. Hourly or Daily Deals

26 Proven Black Friday Marketing Ideas To Boost Sales in 2023

There’s no better way to build a sense of FOMO (fear of missing out) than to limit availability. 

Hourly or daily deals are only applicable for a certain period, so customers are motivated to decide quickly. 

When you offer a variety of time-sensitive deals throughout the day or weekend, you also encourage shoppers to keep coming back to check your website for the latest bargain.

Consider offering free shipping on combined order value above a certain threshold to keep shipping costs from being an objection. You can use OptinMonster to add a countdown timer to any page to drive urgency.

Bonus content: Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

2. Bump Sale

A bump sale is when you start the price of a product or service low and increase the price after every purchase.

Most often, the starting price is quite below the suggested retail…


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