Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?

social media holidays for your calendar

There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it.

→ Free Download: Social Media Calendar Template [Access Now]

These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet.

While we don’t suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your target audience.

To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can receive automatic reminders.

Downloadable Social Media Holiday Calendar

To help you keep track of all these unique holidays, here’s a Social Media Holiday Google Calendar.

Aside from 2023 holidays, we’ve also set dates on the calendar to repeat annually — either on the exact date they occur or the weekday they occur within the month.

Want to finish out your 2023 calendar with some upcoming holiday posts? Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Google calendar.

social media holiday calendar template

Use the Above Template to Plan Out Your Social Media Holiday Posts

Rolling Social Media Holidays

First up, let’s cover the social media holidays that will roll around every year but can drastically change dates. The following holidays don’t have the same date each year — but they’re absolutely worth adding to your social media calendar.

January

February

March

April


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