Video marketing is one of the most successful ways to market products. To achieve your desired conversion rate, you have to include video content on your social media platforms and website. One of the best parts about video marketing is that each video type serves a different purpose. The reason these videos work well is that they are short and highly engaging, hence they have a track record of driving sales and improving conversion rates.
Video content help lure your traffic in and keep them interested longer than simple and basic images. With video shopping taking over, your traffic can directly convert to customers by making direct purchases via CTA’s (call to action’s) in the video. Here are three different types of video marketing strategies with examples that you can start implementing in your ecommerce strategy.
Increase conversions with video content
Product videos, helps increase conversion rates and consists of different types of videos focused around your product. In this section, we will focus on two types of videos, video tutorial and educational videos. We discuss why these videos are helpful when it comes to boosting conversion rates.
1. Product Videos
The first video type that you can use is product videos. These have become one of the more famous tools to help companies boost conversion rates as well as increase engagement. These videos give customers the exact information about the products they need.
With intriguing videos, you can successfully express what you’re trying to market while also keeping users on your site for longer. Product videos have a major impact on online conversions. A study was done proving that if you include a product video, it will make 64%-85% of your viewers more likely to make a purchase.
Video tutorials
Video tutorials or video demonstrations are basically those videos you see of a person showing you how to use the product. These videos tend to have links for…
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