Remember retailers and ecommerce manager, it is not too late! Cyber Monday is quickly approaching and it is either an online retailer’s new best friend or worst nightmare. Why? It’s that one day out of the entire year where online retail is in the spotlight on the mainstage and has to perform. Sink or swim.

In 2022, Cyber Monday sales figures reached $11.3 billion—a 23.9% increase compared to Black Friday of that same year. Cyber Monday is quickly becoming the holiday for ecommerce companies to plan for.

As all retailers know, there is a ton of prep that goes into Cyber Monday—from staffing and logistics to technology and merchandising. So instead of providing a list of the 850 things that you need to make decisions on and execute for a successful Cyber Monday, I am going to skip ahead and just give you four simple things to look at once you are ready to go.

1. Keep it simple, stupid

Simple sales. That’s right. DO NOT MAKE COMPLICATED PROMOTIONS. This means no fancy coupons, different discounting on different items, or extensive rules. You need to be remembered quickly and easily for what you are offering. Why? Your goal should be that anyone who sees even one ad can rattle off your Cyber Monday promotion, therefore you make the list of sites to visit on that frantic day.

Cyber Monday is not a browsing holiday. People shop with a plan to get the things on their list, and you want to make that list. The best way to do this is to keep your offers clear, simple, and memorable. Once you get someone on your site, then you can start the other offers and the add-ons.

Here are some great examples of doing this well:

2. Leak your deals

Why are Black Friday and Cyber Monday such a big thing? Some people might say it is tradition, or just a stir-crazy way to get out of holiday family time. The one thing that is not in question is that it is a “holiday” created by hype.

So with that said, do not promote your deals too early. You need a “leaking”…


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