5 Steps for Success + Holiday Preparation

Ecommerce has become a gigantic driver for retail — and there’s little wonder why. 

Buying online is easy, convenient and, when done right, it can create an almost frictionless purchasing experience right from a customer’s sofa. Ecommerce sales are projected to make up 24.5% of all retail sales globally by 2025.

The global appetite for the convenience of online shopping is not going away, particularly during the busy holiday season. Selling online is the future of retail. 

But competition is also increasing. Unless you sell a very niche product, chances are, you’re not the only one. It’s increasingly important that you cement your brand in customers’ minds with not just your products but the experience of buying them.

Shift to the mind of the consumer — from selling online to buying online. What do shoppers value most? In many cases, it’s their time. They want stores to cater to when, how and where they want to shop. You need to provide an omnichannel experience that follows them through the entire buying journey seamlessly.

To meet what modern buyers want — and at this point expect — you need to provide a frictionless purchasing experience. 

Frictionless purchase in ecommerce is just as important as it is in a retail business: it provides exactly what a shopper needs in the moment that they need it without them having to think about it. It eliminates points of hassle that lead a would-be customer to abandon their cart and decide to shop later (or, worse, shop elsewhere). 

In this guide, we’re sharing the five steps to achieving frictionless purchase on your site along with some of the tools to help optimize your tech stack to achieve them. 

Step 1: Make it Easy to Buy

Your marketing worked. The shopper is on your site. They found something they love, and they’re ready to buy. All the hurdles are cleared, right?  

Not exactly. The sale can be more tenuous than you realize, even after an item is in the shopper’s cart. In…