Loyalty is essential to growing your ecommerce business. With all the competition and new ecommerce brands emerging in different industries, having a loyal customer base is needed to remain in business for a long time.
The home and garden industry is categorized as products for your home, outdoor space, and garden. Whether you’re renovating your kitchen, decorating a bedroom, or fixing up your garden, the home and garden industry is full of brands and products that benefit your home.
New home and garden brands are emerging each week, and DTC brands are becoming more popular in this sector as anything related to your home can be delivered right to your doorstep. The home and garden industry grew during the pandemic when everyone was staying home and finally had the time to get around to those renovation projects they were thinking about. Even though it has since slowed down, this industry is still growing, specifically revenue in the lawn and garden market amounting to $129 billion this year. It’s estimated to grow annually by 2.64%.
Dropps is a sustainable laundry and soap brand that launched in 2008 with a clear mission, “We have a vision for what household cleaning products can and should be: effective, eco-responsible, and essential. Better for you. Better for your home. Better for our planet.” To date, Dropps has saved 4.5 million liters of water since 2018 and has since become a B-corp company.
Dropps’ loyalty program gives customers 2 points for every $1 spent, which can be used towards $5-$25 off their purchase. “Being a digital-first, subscription-based business, our customer’s loyalty proves paramount,” explained Dropps. “We also believe that sharing is caring. We encourage our customers to tell their community to give Dropps a try, and they can be rewarded for their referral!” Referred customers get $15 off their first order ($30 minimum), and referring…
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