LinkedIn stands out from other social media platforms because of its emphasis on business. If you’re starting your own business, you can use a LinkedIn company page to build brand awareness, recruit employees, and generate leads from fellow LinkedIn users. You can also run LinkedIn ads to massively scale up your exposure. It’s not hard to craft an effective LinkedIn marketing strategy to grow your business. Here’s how to get started.

Why use LinkedIn for marketing?

When it comes to business-to-business (B2B) marketing, LinkedIn reigns supreme. Eighty-nine percent of B2B marketers surveyed by digital marketing agency Wpromote said they use LinkedIn for lead generation. What’s more, 62% of those marketers reported successfully acquiring new leads from their LinkedIn posts. That’s more than other social media platforms.

At the center of any LinkedIn strategy is company visibility. You can use your LinkedIn account to showcase your business to others in your network. You can also expand your network by purchasing ads that lead LinkedIn members to your business page. For many business professionals, a LinkedIn profile conveys legitimacy. By actively engaging in LinkedIn marketing efforts, you can bolster your brand image in the eyes of your business peers and potential clients.

How do businesses use LinkedIn for marketing?

  1. Brand recognition
  2. Lead generation
  3. Recruiting
  4. Reinforcing company culture

Businesses use their LinkedIn pages to accomplish four principal goals. You can focus your LinkedIn marketing plan on:

1. Brand recognition

Business owners use LinkedIn as a marketing tool to promote brand awareness and share company accomplishments. Use your company pages to inform potential customers about the services you offer. You can also post content on company LinkedIn pages to announce an expansion, new hires, accolades, and prominent contracts. Consider highlighting team members with links to their personal LinkedIn profiles. 

One of the best ways…

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