7 Essential Insights for Marketers in 2024 [Expert Opinions]

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year.

With all the information out there, it can be difficult to even know how to understand and implement AI.

In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. My proudest moment so far was when I launched an AI-personalized email writing workflow that saw a 38% lift in overall CTR (click-through-rate) compared to our traditional campaigns.

Now, you might be wondering, how can you get similar results, or better?

Here’s the seven must-know AI tips you need to start off 2024 strong, with resources, examples, and advice from experts.

7 Essential AI Insights for Marketers in 2024

1. Become a prompt master.

“With where AI is currently at, knowing how to craft winning prompts that get the results you need is really valuable,” says Matt Wolfe, an AI reporter and analyst whose YouTube channel has nearly half-a-million subscribers.

Let me give you a concrete illustration of what Wolfe means and how to apply it. Here’s how to upgrade your AI prompts:

• Be specific and goal-oriented: Define your intentions clearly.
• Consider your context and persona: How should the AI model approach the problem? As an experienced email marketer or a creative copywriter?
• Let’s talk output: Envision what the end result should look like.

So now you can transform a generic prompt — “Write a blog post about five common marketing mistakes in the IT industry” — into an AI-ready masterpiece:

“Act as a seasoned marketing blogger. Produce outputs a seasoned marketing blogger would produce. Craft an engaging, conversational post detailing five major marketing pitfalls specifically for IT companies, explaining their negative ramifications, aiming for 450 words.“

2. Develop a workflow.

Once you’ve…