Customers love it when businesses make their lives easier. They want solutions that save time, provide personalized experiences, and get their needs met. 

Meeting those expectations is crucial for building loyalty and satisfaction. The good news is that automation can be your best friend in making all of this happen. 

By using automation workflows and tools, you can make sure your customers have the best experience possible. In this article, we’ll explore seven ways to put automation to work for customer empowerment.




1. Put Self-Service Channels in Place: Give Customers Control

Picture a world where customers have all the information they need, make purchases, track orders, and manage their accounts right at their fingertips. Thanks to self-service channels, this is now a reality. 

In fact, around 60% of businesses are planning to introduce self-service portals within the next 12-18 months. It’s no surprise that people prefer finding answers and solutions on their own before seeking assistance from a live representative

Salesforce Self Service Tools Stat Automated Customer ExperienceSource: Salesforce

AI self-service tools are a game-changer, not only saving time but also giving customers the power to manage their interactions with your business. 

According to Harvard Business Review, a whopping 81% of customers across various industries prefer to tackle their issues independently before reaching out to a live representative.

These user-friendly online platforms serve as the foundation for automating the customer experience. They effortlessly guide users through processes, ensuring a seamless and customer-centric journey.

 2. Leverage AI In Customer Service: Instant Assistance At Your Fingertips

Chatbots are pretty cool! They use natural language processing (NLP) to understand what customers are saying and give them step-by-step guidance to solve their problems. 

The best part? You don’t even need a human agent. These AI chatbots can automatically provide answers to your questions, ensuring that you…

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