One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels.

A marketing ad appears on different platforms to symbolize integrated marketing

It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing?

In this post, I’ll take you through some recent integrated marketing campaigns that delivered an excellent experience for customers and leads alike.

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What is integrated marketing?

Integrated marketing is any marketing campaign that uses multiple channels in execution.

For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut.

If you flip through Instagram once you get to your destination, you might see a GIF on your feed displaying the donut.

This style of marketing is great for boosting leads and brand awareness. Using multiple sources to deliver the same campaign diversifies the audience’s interaction with its content.

Best Integrated Marketing Campaigns

1. Starbucks Pumpkin Spice Latte

Channels: Social Media, TV, Print, Email

I always know it‘s fall when I see advertisements for Starbucks’ Pumpkin Spice Latte everywhere, from television commercials to social media ads to TikToks and more.

Starbucks has conducted Facebook Lives announcing the launch of its Pumpkin Spice Lattes and released cozy music streams on YouTube promoting the drinks.

This year, the company released Instagram videos showing pumpkin carvings in the shape of its signature PSL.

 

What We Like: Starbucks keeps PSL advertisements consistent across all platforms while still adapting to each platform’s format, such as Lives for Facebook, Reels for Instagram, and long-form videos for YouTube.

2. Apple: Shot on iPhone

Channels: YouTube, Television, Social Media

Apple‘s “Shot on iPhone” campaign is one of my favorite examples of integrated marketing. The company finds new ways to show the…


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