What comes to your mind when you think “short-form videos?”

If you’re thinking of lip-syncing or dancing videos, you wouldn’t be wrong — but they can be so much more.

Short-form videos have evolved into a powerful marketing tool. They can captivate your audiences, boost engagement, and, best of all, skyrocket your sales.

In this article, we’ll walk you through nine creative ways to use short-form videos for eCommerce that will leave your customers asking for more.

So, let’s dive in.


9 Short-Form Videos for eCommerce Ideas You Must Try This Year

Why should you create short-form videos for eCommerce? One, short-form videos deliver the highest ROI.

Which Video Format Has the Biggest ROI? - HubSpot

Source: HubSpot

Two, short-form videos get the most engagement.

Which Video Format Gets the Most Engagement? - HubSpot

Source: HubSpot

How can you use short-form videos for your online business?

Here are nine of the most effective types of short-form videos for eCommerce.


1. Create Product Demos

In online shopping, customers don’t have the luxury of physically touching and feeling products. Product demos bridge that gap by offering a virtual shopping experience, allowing customers to see the product in action and make more informed buying decisions.

So, why not use short-form videos for product demos?

The beauty of short-form videos is their brevity. So, when creating short-form videos for eCommerce, stick to the point and highlight your product’s key features and benefits. Don’t drag it out, or you’ll risk losing your viewers’ interest.

Remember the old saying, “Actions speak louder than words?” Well, it applies here, too. 

Let your product do the talking instead of bombarding your viewers with technical jargon. Show it in action, demonstrate its functionality, and let the visuals speak for themselves.

But no one likes a boring demo. So, inject fun and personality into your videos to make them more engaging. Use humor, catchy music, or creative editing to entertain your audience.

Sephora, the leading beauty retailer, incorporates short…

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