Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go.

person sees a thank you page on a website

They’re often the final opportunity to engage your site visitors and leave them with a warm, fuzzy feeling about their overall experience on your site.

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Like any website page, good thank you pages require careful consideration across design, layout, copy, and calls-to-action (CTAs).

If you’re struggling to make your thank you page work for your visitors and website goals, check out these nine examples to get inspired.

Table of Contents

What is a thank you page?

A thank you page is what your customers and leads are redirected to immediately after completing a form or making a purchase on your web page.

Its primary purpose is to acknowledge the website visitor’s action, whether that’s a purchase, a sign-up, or a request for information.

While thank you pages perform a similar function to a confirmation email, viewers don’t have to choose to open it.

Think of a thank you page as both the last step in your conversion process and the first step for customer retention.

The thank you page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate. The best way to do this? Make the next step(s) in the buyer or user journey:

  • Obvious and clear.
  • Immediate.
  • Exciting or desirable.
  • Value-driven.

This means clear and concise copy, good layout, and taking the opportunity to add value for your website visitors.

What is the benefit of a thank you page?

Think of it this way: You may never have an easier, more natural opportunity to give a customer something that pleasantly surprises them and precisely fits what they want.

How do you know what your customer wants? They just told you exactly what they want by following a CTA on your site.

After someone follows the CTA on a landing page, take them to step two in their journey before they click away. Show customers…


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