Want to make the shift from a Blursday to a SaaS growth day? You’re in the right place.

Here you’ll find a SaaS free trial dictionary that will inform you how to navigate these all-digital and all-crowded times. Competition is growing stronger each day and being up-to-date is key for your business to thrive.

Understanding what makes a SaaS free trial successful and when it can be detrimental for your business will help you scale rapidly, increase revenue, and build your customer base.


Wait, what exactly is a free trial?

As a true player in the SaaS field, you must know the effect that a free trial has when talking about converting leads into paying customers. A SaaS free trial is a popular strategy used to give the user the opportunity to test your product/service for free, for a limited time, in order to influence the purchasing decision. You can say it’s almost like a demonstration, the chance to show your potential customers how your software works and how it can have a beneficial effect on their day-to-day life, whether personal or professional.

Keep in mind, however, free trials are part of a bigger scheme – the SaaS sales funnel, to be exact.


saas sales funnel

Image source: SaaS Free Trial: Everything you need to know – Pierre Lechelle


Potential customers follow a traditional user path: visit your website, come across your software, and sign up for a free trial. After using it and testing its benefits, they may decide to buy it.

According to a Totango study conducted among 550 Software-as-a-Service (SaaS) companies regarding the freemium, free trial and pricing practices, the most valuable takings were:

  • 44% offer a free online trial
  • 41% offer a 30-day free trial
  • 18% offer a 2-week free trial
  • 41% list pricing on their site

Considering this, a total of 56% of the companies do not offer free trials and this may be because the Customer Acquisition process is lengthy and has multiple components, with free trials being…

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