Imagine browsing an online store in search of the perfect pair of sneakers. As you navigate, you’re met with dozens of color combinations, lace material choices, and design patterns. The entire experience is overwhelming.

Now, imagine a tool embedded within your ecommerce platform, allowing you to handpick the sneaker’s fabric, the lace type, or even the sole design, all while observing a real-time 3D model of your customized footwear. This isn’t just a tool; it’s a 3D product configurator, which turns a generic online shopping experience into a bespoke design studio experience for any configurable products. That’s because they curate, modify, and personalize the overall user experience, ensuring that your online purchase mirrors your unique style.

This in turn makes product configurators an excellent sales tool for an ecommerce business.

In this post, discover how product configurators help you to drive more sales and increase customer satisfaction, along with the top software picks for 2023.

How Product Configurators Help You to Drive Greater Sales and Revenue

3D product configurators allow for photorealistic visualizations that shoppers can interact with and modify in real-time. As an increasingly common component of online shopping, configurators help elevate the consumer buying experience.

In fact, the market size for 3D rendering technology peaked at more than $3 billion in 2022. The market value is projected to expand tenfold to reach $35 billion by 2032—and there are no signs of slowing soon.

Here’s how configurators can drive greater sales.

Craft custom experiences

Say goodbye to seemingly identical, stagnant product pages. The addition of a product configurator allows shoppers to create custom shopping experiences each time they visit your online store. At a time when consumers claim it’s important for ecommerce brands to provide a personalized shopping experience, product configurators enable customers to continuously customize items.


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