From the company that owns Facebook, Instagram, and WhatsApp, Meta has released their latest social media platform, Threads. As business owners in an ever-evolving digital landscape, keeping up with the latest trends and platforms helps you connect with your audience.

Let’s learn more about Threads, explain its functionalities, and illustrate how you can use it to engage with your customers.

Unraveling Threads: A New Social Media Platform

Threads is a new app by Meta for sharing short text updates and participating in public conversations. It’s a separate app integrated with Instagram and is already tapping into Meta’s massive user base.

Posts on Threads can be up to 500 characters long. They can include links, photos, and videos (up to 5 minutes). You can share a Threads post to your Instagram story or share your post as a link on other social media platforms.

Connect with Your Customers on a New App

Examples of Threads posts by Meta

Since Threads integrates with your Instagram account, you log in using your Instagram credentials to create a Threads account. Your username, name, bio, profile photo, and the verification mark will carry over to your Threads account, plus other settings, like a block list. However, you can still customize your profile to make it unique to Threads.

With Threads, you can connect and follow people with the same interests as you, just like on Instagram. This includes people you follow both on Instagram and outside of it.

On Threads, you can see posts from people you follow. You will also see recommended posts from people you don’t follow yet.

Is Threads the Same as Twitter?

Now, let’s answer the burning question!

There are some similarities; after all, Threads is a text-focused app for sharing updates and joining conversations.

Connect with Your Customers on a New App

Ulta Beauty offers followers to take a trip down the memory lane

However, there are differences, too: unlike Twitter, Threads doesn’t have paid tiers and ads. Threads also doesn’t…

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