E-comm Biz Profile: Gabriel Kaam of MODALOVA

Welcome!

Welcome to this e-commerce business profile! In today’s post, we had the pleasure of interviewing Gabriel Kaam, the owner of MODALOVA, an innovative online conglomerate. Check it out and be inspired as you strive to start or grow your own brand!

Interview with Gabriel Kaam

Thank you for joining us for this e-commerce business success story! We’d like to start by getting an understanding of your backstory. How did you come to own your business?

I started MODALOVA at a time when I had trouble finding good clothes online. I remember, I just moved to Paris and my style was, well, bad. But I didn’t know much about fashion, I didn’t know where to shop. I downloaded all the apps, checked all the websites, the brands, but it was always hard for me to: 1. Find a piece of clothing that I really liked and 2. Know which brands I should buy from. That’s how I started MODALOVA ; I wanted to create a better online shopping experience by bringing all products and all brands on one single platform.

Terrific! Now, this article is about profiling successful e-commerce businesses. So – can you share your top 3 keys to running a successful online brand?

It’s an old saying, but people tend to forget it, so I’ll say it again: Customer Service. If you take care of your customers and go the extra mile to please them, they will be more likely to shop again with you, and tell their friends about you.

At #2 I would say, get to know your customers. We spend a lot of time interacting with our customers over social media to understand their needs. It helps us improve our website to better fulfill their needs.

At #3 I would say, create content. Content is a great way to interact with your customers, but also to put yourself out there. Right now of course social media are hot, and video content is KING. But don’t sleep on a good ol’ blog or a well-crafted newsletter. Content is a great way to interact with your customers.

Excellent….