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Find out what happened on Amazon in August! Summer may be a distant memory, but Amazon had plenty of news to share. Here is the recap of Amazon August News!

Prepare your FBA Inventory Now to Maximize Holiday Sales

To maximize your holiday sales, plan ahead to make sure that your FBA inventory arrives at fulfillment centers on time for Q4 deal events.

Go to FBA inventory dates for holiday deal events.

It may take longer to ship inventory to fulfillment centers during the busy holiday season. Check your recommended replenishment quantity and plan shipments now to have your most popular products in stock.


New Seller Enrollment for Seller Fulfilled Prime Will Reopen on October 1, 2023

Amazon will reopen a new seller enrollment for Seller Fulfilled Prime (SFP) in the US on October 1, 2023.

Amazon first launched SFP in 2015. Our goal was to allow sellers to independently handle the fulfillment of their products while also making them available to Prime customers with the same fast, free delivery they have come to expect.

As the program grew, Amazon realized that SFP was not providing the same high-quality experience that customers expect from Prime. As a result, Amazon paused new seller enrollment while Amazon worked to make sure that Amazon had more support for sellers and clear standards in place for the SFP program to ensure it provides customers with a great Prime experience.  Amazon will now reopen new seller enrollment on October 1, 2023.

To enroll, you must pre-qualify to start the 30-day SFP trial. During the trial, you must meet all SFP program requirements to pass and become enrolled in SFP.

Here are the pre-qualifications you must meet to start the SFP trial:

  • Have a domestic US address as your default shipping address.
  • Have an Amazon Professional selling account.
  • Meet the following criteria over the past 90 days:
    • Self-fulfilled at least…

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