Search visitors are some of the most motivated buyers on your site. In many cases, they’re searching because they know exactly what they want and how much they’re willing to pay for it.
For this reason, many companies are making eCommerce site search a core component of their strategy. However, many basic eCommerce search engines offered by shopping cart platforms fall short of consumer expectations. So, we’re sharing four eCommerce site search best practices to help you convert more searchers into customers.
eCommerce Site Search Best Practices
Visitors who use site search are typically 3 to 5 times more likely to convert than the average visitor, and the average order value is 25-50% higher than that of other customers.
In this blog, we’re sharing some eCommerce site search best practices so that you can better optimize your online store and convert high-intent visitors in no time.
- Manage Your Synonyms
- Manage Redirects
- Support Persistent Queries
- Use a Bold Border & Button Color
1. Manage Your Synonyms
Most of the time that a site search fails to return relevant results, it’s because the search engine doesn’t understand the keywords in the query or how they relate to each other. There may be region-specific words or spellings that aren’t programmed into the engine or into your product data.
Failed site searches happen on every store, but how often are they happening on yours? Go into your Google Analytics dashboard, Behavior, and Search terms. From there, sort by Search Exits from high to low. You can change the data range to see if there are any changes.
Any site search that’s resulting in a 100% search exit rate or that has a Time after Search of 0:00 is likely returning irrelevant results, or perhaps no results at all.
There’s a good chance that some of these searches are synonyms for products that you sell. For example, if you sell pajama tops, but “PJ tops” is not in your product data, the search engine won’t understand that these…
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