Trying to keep up with emerging marketing trends is tricky. Getting in front of the right people at the right time? Trickier still.

On social media, you hope your posts will shine through the abyss of busy feeds, while paid ad campaigns can quickly rack up costs.

So what’s the solution? Email marketing for ecommerce lets you land directly in shoppers’ inboxes with unique messaging made just for them. Here’s a breakdown of what it is, why it’s the ideal marketing tactic for ecommerce brands, and how you can get started. 

What Is Email Marketing for Ecommerce?

Email marketing for ecommerce is the process of sending targeted and personalized emails to potential and existing customers to encourage them to make purchases, develop brand loyalty, and foster long-term relationships.

There are two main types of emails that ecommerce brands send:

  • Transactional: These include functional emails like order confirmations, delivery notifications, thank you emails, and review requests.
  • Promotional: These include newsletters, personalized product recommendations, abandoned cart emails, and emails that are sent with the purpose of selling something.

When planning your email marketing strategy, make sure you account for both these types of emails and ensure the messages they convey weave together seamlessly. 

Benefits of Email Marketing for Ecommerce

Aside from landing directly in your customers’ (and prospective customers’) inboxes, email marketing for ecommerce has plenty of benefits.

These benefits of email marketing for ecommerce include:

  • Building brand awareness: Showing up consistently in prospects’ inboxes will help you stay front-of-mind. If someone isn’t ready to buy then and there, you’ll be among the first brands they turn to when they are.
  • Nurturing customer relationships: Turn one-time buyers into loyal fans with personalized recommendations, exclusive rewards and discounts, and other goodies.
  • Increasing sales and return on investment (ROI):

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