Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience?

A laptop screen shows a woman hosting an explainer video.

Fortunately, this article has simple tips and excellent examples to help you get started. 

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What is an explainer video?

An explainer video is a short video that communicates how something works in a simple way to its target audience. Explainer videos are often used in marketing to show the benefits of a product or service and how they work. 

Explainer videos are often uploaded to platforms like YouTube and social media, but they can also be placed on your website’s homepage or product page. 

Types of Explainer Videos 

The three most common explainer videos are:

  • Live-action 
  • Animated
  • Whiteboard
  • Screencast

Live-action explainer videos are non-animated promotional videos, and they are best for business selling physical products or people-focused services.

Animated explainer videos are made with animation and are great for explaining less-tangible services or products such as software.

Whiteboard explainer videos are in the same family as animated ones, but they specifically involve animation that hand drawn (or appears to be) and erased on a whiteboard. 

Screencast videos are a great option if you want to keep your production costs low. A screencast video comprises screen recordings of users implementing a product or service online. 

Explainer Video Tips

Here are some best practices to keep in mind when creating an explainer video:

  • Keep your video short. Ideally, you’ll want your video to be 30 to 90 seconds long. If your video is longer, you’ll definitely need to be creative to keep your audience’s attention. 
  • Get straight to the point. Make your message and intentions clear within the first 30 seconds of your video. 
  • Use simple language and avoid jargon. Too much technical language can bore your…

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