Forward-thinking ecommerce brands are always on the lookout for new channels and ways to put products in front of customers. Over the years, we’ve seen many brands have success branching out on traditional marketplaces like Amazon, Etsy, and eBay. But modern marketplaces are constantly emerging, and customers are always finding new ways to interact with brands and learn about new products. Selling on Facebook is one of the most important sales channels, where many brands are finding success meeting shoppers where they’re at.

And it goes beyond actually selling on Facebook. You can use Facebook as an advertising channel to push users back to your branded Shopify site, where you have more control over the experience and relationship.

To get started, learn the best size for Facebook ads, the right Facebook ad dimensions and more important details to help you promote your business and reach customers on Meta in 2024.

Facebook feed ads sizes

Facebook feed ads are the main ad type. Users see these in their Facebook feeds, mixed in with posts from their friends, groups, and pages. Facebook feed ads can be still images, animated GIFs, or videos. This includes panoramic shots and 360-degree photos.

Facebook recommends a resolution of at least 1080 by 1080 pixels and can be a maximum of 30 megabytes. The technical minimum requirement for Facebook ad dimensions is 600 by 600 pixels with no maximum. ​​Facebook supports image ratios from 1.91:1 to 4:5, though offer ads and ads with stock photos require the 1.91:1 ratio.

As far as text goes, you can have up to 40 characters in your headline, 125 characters in your primary text, and 30 characters in your description.

Facebook feed ad sizes

  • Maximum file size: 30 MB
  • Maximum image size: 600 x 600 pixels
  • Resolution: at least 1080 x 1080 pixels; no maximum resolution
  • Image ratio: 1.91:1 to 1:1

Facebook feed ad character limit

  • Headline: 40…

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