The e-commerce sector in Singapore is going from strength to strength, with the value of B2C sales set to nearly double from S$1.7 billion in 2022 to S$3.9 billion by 2027, according to a study by Access Partnership, which surveyed 300 micro and small-to-medium enterprises (MSMEs) in Singapore. The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Ama
nt Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad.
Developed with Enterprise Singapore and the Singapore Business Federation, the program is aimed at helping over 100 local MSMEs to access export to the US market by 2025.
According to Anand Palit, head of Amazon Global Selling in Southeast Asia, the program is designed to address key seller pain points when selling globally.
“Amidst the opportunities for growth through cross-border e-commerce, one of the main barriers faced by MSMEs is the lack of knowledge on e-commerce export business models, and digital skill sets to reach overseas customers,” he told Inside Retail.
Localised knowledge
Palit said that a series of knowledge sharing events with the Singapore Business Federation and Enterprise Singapore aims to…
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