Hello! Who are you and what business did you start?

Mark: We are Mark Byrne and Dan Trindade, Directors of Not Just Another Agency in the UK. Our flagship company is Business Awards UK, which is the fastest-growing awards platform in the UK, having served hundreds of start-ups, solopreneurs, SMEs, and large enterprises.

I joined the company in an advisory role in early 2022, then as a Director in September 2022. NJAA is a digital agency that focuses primarily on B2B lead generation, semantic SEO, and content at scale, mainly working on referrals. These are the areas we’ve become highly proficient at over the years, and the reason we were able to scale Business Awards UK so quickly.

Dan: After I completed a proof of concept back in 2020 and 2021, we covered a lot of ground quickly together, and the awards were launched in November 2022, with a budget of less than £1,000 GBP, and by March 2023 we had a gross turnover of £25,000 to £30,000 per month.

I met Mark when I was his line manager, believe it or not, and I was an Ecommerce Manager. Mark was a Content Manager back then, taking a break from self-employment. We quickly realized we shared a lot of entrepreneurial traits and had a passion for SEO and content.

My background in CRO meant we were the perfect partnership, and as we shared our other knowledge, we began talking about my proof of concept with Business Awards UK – which was conceptualized with two of my closest friends many months previous.


What’s your backstory and how did you come up with the idea?

Dan: The idea came to life when I began looking at the level of competition in the UK awards arena – and I just knew we could compete in any sector. After many, many WhatsApp conversations, we realized that we could scale the business immeasurably. As a side gig to my full-time job, I started work on the website whilst Mark began planning the copy and content.

Mark: We’re both prolific entrepreneurs and have a diverse background in all manner of digital…

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