Entrepreneurship is often about following your dreams. Kimberley Gordon followed her own into the imaginative world of Selkie, a size-inclusive ready-to-wear brand created around dreamy designs and low-waste production. 

Kimberley built Selkie while mourning the loss of her first success, Wildfox, a fashion label known for its edgy graphic tees. Forced out of the company due to an unsuccessful partnership with an investor, the experience, while painful, taught her invaluable lessons that shaped her approach to starting her next business. 

Ahead, Kimberley shares what she learned while building her second label—as well as universal advice for any aspiring fashion entrepreneur.

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4 tips for turning your dream business into a commercial success

selkie models pose walking down a green staircase in front of a multicolored green house.
Selkie’s models represent a fantasy world of Kimberley’s imagination, and she uses her creative dreams to bring the clothing to life. Selkie

1. Be malleable 

Having lost her first company, Kimberley understands the importance of navigating change and being open to the new opportunities that loss can bring. “I lost a company that I built into a multimillion-dollar business [over] nine years,” she says. “I felt horrible grief that I wouldn’t wish on anyone.” 

What saved Kimerbley was her ability to adapt to change and to find new opportunities within the fashion industry. 

When it came time to take Selkie to the next level, Kimberley had to make a major manufacturing move to China. “I gave up production in America, to gain this sort of freedom to make whatever I wanted,” she says. “It meant that I could really also be catering to different sizes, like in a real way, going up to 6XL.”

two selkie models in hair and makeup at a photoshoot
Selkie moved its production facility to China in order to bring Kimberley’s dream to life and offer whimsical and girly clothing options to a larger size range. Selkie

2. Find partners you can trust 

The people you get into business with will have a…

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