How to Build an Automotive eCommerce Website for Car Parts

For a brick-and-mortar automotive business, transforming to an online sales channel takes time and calls for a winning eCommerce business plan. And the integral part of this plan is creating a web store that would appeal to your target audiences and ensure a smooth sales process for you and your customer.

This article will explain how to create and tailor an automotive eCommerce website to your vision. Know the leading automotive industry challenges and how to tackle them and unlock the tech solutions you need to gain traction in the fast-paced aftermarket sector.

1. Should I Sell on Amazon, eBay, or My Own eCommerce Website?

This is a dilemma that many brands and retailers face. Since Amazon and eBay are often the first places consumers search for products, it’s easier to get in front of shoppers by selling through one of these marketplaces. On top of that, Amazon and eBay have the technology to support enormous web traffic and the established infrastructure to help you with order fulfillment.

However, selling auto parts on popular marketplaces has its disadvantages. Having your eCommerce business located on another company’s platform gives you much less control over the internal processes. Should Amazon decide to ban your product listings or update seller policies, you will have little say in this matter.

Furthermore, every sale you make on Amazon converts the shopper to an Amazon customer, not yours. With very few buyer-seller communication options, you lose the ability to retarget buyers or sell to them again later – often the most profitable aspect of online business, given the high initial customer acquisition cost.

Summing up: Having your own auto…