How To Create a Contact Us Page (2024)

Contact Us might seem like another standard link in the navigation, but it’s often one of the least optimized parts of an online store.

While you’ve probably put a lot of thought into making your homepage or landing page represent your brand and personality, other web pages tend to get a lot less love. This is a mistake. By making your Contact page more personable and more inviting, you’ll be giving customers who need to talk to you a better experience.

Contact Us forms also help reassure customers there’s someone listening to complaints and feedback. Being available to answer questions can convert curious website visitors into customers.

Contact Us page best practices

1. Include all relevant contact information

If there are ways your customers can contact you other than email, it’s important to include them on the page as well. For example, if you have a business phone number, a physical location, or a social media links, list them here.

2. Add a compelling call to action

Inevitably, someone will land on your Contact Us page and not fill out the form to contact you. This is a great opportunity to invite them to do something else, such as sign up for your newsletter, check out your sale products, or follow you on social media.

The bottom of a Contact Us page is the perfect place for an inviting CTA (call to action).

3. Add an FAQ section

You’ll find that a lot of shoppers have similar questions. They might want to know how long delivery times are, what your shipping costs are, or whether they need any additional products to go with their initial purchase.

Adding an FAQ section to your Contact Us page can help customers self-serve and get their questions answered without having to wait for a response from your team. 

4. Provide links to a help center and relevant guides

If the FAQ isn’t enough, shoppers might look for guides they can work through to find answers to their questions. Link out to your help center or support page, or direct…