LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets.

woman gives linkedin skill endorsements

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LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. But how do you make someone endorse you? Messages like “Please endorse me” won’t do. You need something strong and irresistible — a solid foundation to base a strong pitch on.

So, I dug into the trenches to find out the best strategies you can follow to get inbound and outbound LinkedIn endorsements. I’ll cover:

What is a LinkedIn endorsement?

LinkedIn endorsements are a LinkedIn feature that allows your (LI) network to vouch for your “Listed skills.” They’re a public validation of your skills and are displayed on your profile.

LinkedIn endorsements cover a wide range of professional skills and expertise, including but not limited to:

  • Technical skills, such as web development, machine learning, or graphic design.
  • Soft skills like adaptability, critical thinking, teamwork, or leadership.
  • Industry-specific skills in a particular field, like marketing, education, or healthcare.
  • Tools and software proficiency in using tools like Microsoft Excel, Adobe Photoshop, or GA4.
  • Certifications that confirm you’ve achieved specific certifications or qualifications.
  • Languages such as Spanish, Swahili, or Mandarin Chinese, including language proficiency.

Endorsements highlight a person’s strengths and expertise. For example, if you worked with me on a content marketing campaign and were impressed with my content creation and on-page SEO skills, you can choose to endorse me for Content writing, Journalism, etc.

This would allow my profile visitors (potential clients and companies) to gain insight into my top skills. It serves as a more compelling validation of my abilities than merely listing…


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