How to Get Traction to Your New Ecommerce Store

Ecommerce is a big market, with Amazon dominating about 50% of all ecommerce trade toward the end of 2019, it can seem overwhelming trying to break the market when opening a new store. However, don’t let this statistic put you off. If your product is good and you have faith in your customer service then use these tactics to get traction to your online store and help overcome new ecommerce sales challenges. 

Marketing tactics to get traction to your ecommerce store

Micro-Influencer Marketing

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Micro stores warrant micro influence. The best thing is? These are often trusted better than macro-influencers. A study by aspireIQ found that, on average, micro-influencers with 10-50K followers have just over 40% higher engagement rates than macro-influencers with 500K-1M followers.  

It’s essential that you involve micro-Influencer marketing in your own marketing plan. Micro-influencers not only promise a high engagement rate and often better quality content but they’re perceived as more trustworthy, are more likely to change their link in bio for your campaign link and will be more responsive with their community management. 

If you’re looking to gain traction for a new ecommerce store then micro-influencers who genuinely connect with your product can be a perfect fit. 

Youtube Marketing

With over 2 Billion monthly active users, Youtube is currently the second-largest social media platform out there. It can be navigated in over 80 different languages and covers 95% of the world’s mother tongue. 

Where does your ecommerce business fit in? 90% of people say they have found a new brand or product via Youtube. 

Use Youtube as your video content distribution channel, it’s a fantastic way for you to not only reach new audiences but help to convince potential customers as well. A study from Wyzowl found that nearly 70% of all consumers prefer watching product videos than reading about them. 

Take this…