1. Focus on Functionality

Functional packaging is cost-effective packaging because it prevents damage, leading to fewer returns and happier customers. As Avery Dennison pointed out, stick packs, flexible pouches, resealable bags with zip closure, and frustration-free packaging are features that buyers are willing to pay more for.

So, ensure that your packaging effectively protects the product during transit. Use sturdy materials and consider adding features like bubble wrap or foam inserts for fragile items. Finally, point out to your buyers that you provide these features, offering instructions and explaining their benefits to specific age groups (children, seniors, etc.).

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