The handmade goods industry is booming. In 2022, it reached a global market size of more than $752 billion. By 2028, that number is estimated to reach nearly $1.3 billion. 

Unlike many industries this size, the handmade goods market is dominated by small business owners. If you are passionate about making beautiful or useful creations, starting your own craft business can allow you to share your talents and earn money doing something you love. 

Your Cricut machine can be just the tool to take you there. Cricut crafts are a particularly popular type of handmade product. Learn how to start a Cricut business and how to market it so you stand out from the crowd.

What is a Cricut business?

A Cricut machine is an electronic cutting machine popular with home crafters and craft business owners. Cricut offers three machine models and a range of materials and accessories, such as heat transfer tools and Cricut-friendly inks, foils, and fabrics. The machine works in conjunction with design software and uses a small, precise blade to cut shapes or patterns.

Users can design directly in the Cricut app, or upload or purchase designs. The machine automatically reproduces the design by cutting it out of materials like paper, vinyl, fabric—even wood or leather. The Cricut machine’s versatility lets you create intricate designs, lettering, and shapes you can apply to various surfaces or materials.

A Cricut business is any business that sells Cricut crafts or other products made using a Cricut machine. This can include paper products, like greeting cards or paper crafts, and products finished with a Cricut design, such as reusable water bottles decorated with vinyl decals. You might cater to individual customers, provide services for events like weddings, or collaborate with other businesses for customized promotional products.

How to start a Cricut business

  1. Conduct market research
  2. Define your target audiences

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