We hope you’ve got your social media antennas up because there’s new platform you need to know about. It’s called Threads, and it’s creating quite a stir in the online world. If you haven’t heard about it yet, it’s time to catch up!
Threads is the brainchild of META, the same company behind Facebook, Instagram, and Whatsapp. And let us tell you, this app is already weaving its way into the lives of users, one stitch at a time! Pun very much intended.
So, what exactly is Threads?
Well, to put it simply, it’s like Twitter with a few differences to note. Instead of being limited to 280 characters like on Twitter, Threads gives you a generous character limit of 500. You can forget about hashtags (on this app anyway!); they’re not necessary here. You’ll also notice that the app’s design resembles Instagram, making it easy to navigate and offering the ability to share content directly onto your Instagram Stories. And here’s a pleasant surprise: there are no ads – for now, at least!
What to post on Threads?
The platform is designed to spark real-time conversation or in other words ‘Threads’. However, the app is still in its infancy therefore a definitive outline of what the perfect Thread looks like is yet to be determined. Content creators aka Influencers, marketing teams, and business owners are very much still testing the waters and learning the new platform.
Let’s take a look at the various types of Threads currently circulating the app, that could be useful for small businesses.
The Comical Thread
It’s no surprise that @Aldiuk are leading the way with their tongue-in-cheek threads. While this tone of voice may not be suitable for all small businesses, allowing your brand personality to show through a little comedy in your Threads might be a route to consider.
The ‘Let’s Start a Thread’ Thread
Since the…
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