When you’re taking your first steps into the world of ecommerce, there’s a lot to learn.

You might have great products, but do you know how to pack an order, help a frustrated customer, or create a marketing campaign?

Etsy is appealing to makers because it comes with a built-in audience that is already looking for what you have to offer. You don’t need to design a website or even know anything about driving traffic.

As your business scales, though, there may come a time when you want to run your own online store so that you can focus on creating a memorable brand outside of the marketplace. In some cases, an Etsy Shop and Shopify store can work in tandem, giving maker entrepreneurs the best of both worlds. 

Ahead, explore the differences between Etsy and Shopify, how you can integrate the two platforms, and real examples of successful maker businesses.

The benefits of selling on Etsy and Shopify

Shelving unit full of hand potted vases and other vessels

If you’re thinking about opening a Shopify store, that doesn’t mean you need to shut down your Etsy operations. Growing on Shopify and Etsy simultaneously provides a rare chance to actually have your cake and eat it, too. Selling on one doesn’t preclude you from selling on the other.

As with every strategic decision, choosing to sell on Etsy and your own Shopify online store has to make sense for your business. So, what’s the difference between Shopify and Etsy?

Shopify advantages

Shopify is a commerce platform powering the stores of small businesses and enterprise brands alike. Store owners using Shopify benefit from the following:

Complete customization

Own your brand experience. While Shopify powers your brand in the background, you have creative control over the look and feel of your store, with fully customizable templates from the Shopify Theme Store. You can customize your own website even more with apps from the Shopify App Store.

Lower fees

Enjoy lower transaction fees. While you are paying a monthly fee for your plan, scaling Etsy…

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