Hello! Who are you and what business did you start?
My name is Mar Pages and I am the Co-Founder of Solo Female Travelers, a platform that empowers women through travel via our women-led and women-focused tours, our online resources, and our thriving community on Facebook. Our community launched in 2015 and we decided to launch our portfolio of tours in 2021 – in the middle of the pandemic. In 2023, we offered tours in 14 destinations and took around 300 guests on their dream trip grossing just over 1 million EUR in revenues.
We wanted our tours to contribute to making the industry, and therefore the economy of many countries that rely on tourism, more equitable for women.
What’s your backstory and how did you come up with the idea?
Our business started as a Facebook group in 2015 by a friend of ours who was looking to connect with other women traveling solo at a time. This style of travel wasn’t the famous influencer driven sensation that it is today.
My business partner Meg and I took over the group management because the creator was going on a long solo trip and would not have time to manage it. We didn’t see it as the beginning of a business idea but as a way to foster a positive community around a topic we both were passionate about.
Because the group was an early adopter of this channel, it remains probably the oldest global online community on the topic of solo female travel.
When we took over, the group was very small (around 15,000-20,000 members) and Facebook communities in general were not the popular places they are today. Meta started to consciously focus on growing this aspect of the business when the pandemic caused them to take off and our group grew to 100,000 in 6 months.
Moderating and managing the group became a full time job that had to be split into 3 to 4 daily shifts with a follow the sun model as we have members across the globe so hiring full-time staff became an imminent reality.
When my business partner Meg became pregnant and…
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