You may remember an earlier post on this blog titled “INFORM Consumers Act: How It Affects Amazon Sellers in the USA”. In it, we discussed S.936. It’s a bill that requires online retailers to be transparent about their identities. Also, it asks them to provide their banking and fiscal information.

The law also requires platforms like Amazon to vet their sellers. But, as explained on the official Amazon blog, vetting practices were already in place. In fact, Amazon claims its ML technology decreased bad actor attempts to open new accounts from 6 million to 800,000 in just 2 years!

Still, the law is the law. As such, Amazon must ask high-volume sellers to provide up-to-date business information, and then verify and disclose it to buyers and the authorities upon request. To recap, as of June 27, 2023, US Sellers may see emails or pop-ups like these in their Seller Central accounts:

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