Are you trying to figure out what to sell on Amazon? I’ve been there. Knowing which Amazon products to promote is critical to my commission fees as an Affiliate marketer.

Amazon sells nearly 400 million individual products. Beginners and even experienced sellers need help sorting through this huge market and finding the best niche to pour their time and effort into.

In this guide, I’m going to give you 11 powerful Amazon product research tips. I’ll also help you decide if selling on Amazon is right for you.

If you’re short on time, Helium 10 is a fantastic shortcut for finding product ideas.

What Should You Sell On Amazon?

Before we dive into details and tactics, I want to go high-level with you here. There are two ways you can succeed with Amazon.

#1  When Brand Differentiation Doesn’t Matter and You Have the Lowest Price

If you have generic products you can offer at the lowest price, you should sell these items on Amazon. It’s not a product brand name that attracts the sale; it’s the price tag. With this type of product listing, you’ll go head-to-head with other sellers, and the lowest price usually wins.

This is the main theme of Amazon. If customers want an original brand name purse, they’ll shop on that seller’s website to get it. On the flip side, if they’re shopping for a basic brown crossbody purse where brand name doesn’t matter and price does, Amazon is where they’ll go. If you offer a brandless purse, your best bet is Amazon.

#2 When You Have a Validated, Differentiated Product Idea

If your product idea is unique, Amazon product sales will take off. This happens when sellers see a market need and create a feature that no one else has, or is marketing the product strongly. With the right Amazon promotional strategy, you’ll be able to get traction with an original product idea and invest in product development to further distinguish your…

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