Michaels Launches Handmade Marketplace in Beta

Retail chain Michaels launched its new online marketplace called MakerPlace in beta on August 3rd, and it will give discounts on crafts supplies to artisans and crafters who sell there, while also allowing them to earn revenue through affiliate sales and by teaching classes on Zoom.

Note that Michaels MakerPlace is not to be confused with Michaels Marketplace launched in March, which allows sellers to offer “arts & crafts components, home décor, seasonal items, and other components in Michaels categories” that appear side-by-side with Michaels products on Michaels.com.

In addition to making money on Michaels MakerPlace through the sale of handmade goods, sellers can also publish “how-to” posts that include lists of supplies necessary to make the item. If customers make purchases from the supply list, Michaels will give the seller an affiliate commission. (Sellers on the Basic plan earn 3% of the price of the supplies, and sellers on the Professional Seller Plan earn 6% of the sales price for such items – sellers must wait at least 69 days for affiliate commission payouts, according to the terms.)

Sellers can also receive compensation for teaching online courses. The fees and other pertinent information are spelled out on Michaels.com/makerplace/sell.

MakerPlace Basic plans are free – members incur a 4% referral fee and a 3% plus 20-cent transaction fee on the sale of their items.

MakerPlace Professional plans cost $9.98/month (or $110/year) – members incur a 2% referral fee plus 3% plus 20-cent transaction fee.

Professional members earn a 6% commission from how-to posts and classes, while Basic members earn 3%. And both Basic and Professional members who teach classes receive 80% of the class registration revenue.

As always, reviewing the complete terms and conditions is critical – such as the arbitration and indemnity clauses, and the section titled “Michaels In Store Returns.” An excerpt of the latter policy…

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