Here at Nosto, our mission is to make every impression relevant, and we aim to do just that with our Commerce Experience Platform (CXP)—an integrated suite of data-fueled personalization, merchandising, and search modules.
By teaming our CXP with Simon Data’s Customer Data Platform (CDP), merchants can fuse rich onsite and offsite data, enhanced by advanced customer data aggregation, to obtain the most comprehensive view of their shoppers and then create nuanced commerce experiences to the most specific audiences, further fueling ecommerce growth.
Nosto’s Commerce Experience Platform
Our AI-powered CXP enables brands to build, launch, and optimize compelling commerce throughout the full on-site journey.
Our core platform collects behavioral and product data from merchants’ stores, and then provides delivery modules to personalize and merchandise across the full site, including Search, Product Recommendations, Content Personalization, Category Merchandising, and more.
By personalizing the onsite customer journey, retailers can serve shoppers the right products and content at the right time, while creating unique experiences across the full site that are catered to shoppers’ likes and make them feel as though they’re in a store made just for them.
The impact? Increased CVR, boosted AOV, more customer loyalty, and so much more.
Simon Data’s Customer Data Platform
On the other hand, Simon’s customer data platform unifies data from disparate sources to create a single profile of each customer that can be used to build and launch highly personalized marketing experiences.
Simon breaks down data silos to unify customer data from all channels and touchpoints into a single place, making it easy for non-technical marketers to:
- Build hyper-specific customer segments
- Launch cross-channel campaigns that leverage your existing marketing technology (including Nosto)
- Automatically trigger specific…
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