The Commerce Experience Platform (CXP) is the first personalization vendor to fully integrate with Shopify’s cross-border management tool, Shopify Markets, giving online brands the power to scale internationally without sacrificing personalized customer experiences

New York, September 14, 2023Nosto, the leading Commerce Experience Platform (CXP), has announced its integration with Shopify’s cross-border management tool, Shopify Markets.

Shopify Markets gives merchants the unique ability to sell to multiple countries all from a single store, localizing storefronts, calculating duties and taxes, automatically updating local pricing, complying with regulations, handling cross-border complexity, and making shipping easier and more cost-effective. 

First personalization solution to integrate with Shopify Markets 

Nosto is the first personalization solution to integrate natively with Shopify Markets, meaning merchants can configure one-to-one shopping experiences across all areas of the commerce experience (search, merchandising, content personalization, product recommendations, dynamic ‘shop the look’ bundles, and user-generated content) for each market they serve–and manage them from a single platform. 

“We’ve been partnering with Nosto to enable businesses to go global. For larger merchants, a seamless integration with Shopify Markets and our ecosystem partners is essential. We are thrilled to announce Nosto now integrates with Shopify Markets, enabling merchants to leverage Nosto’s personalization capabilities to create unique experiences tailored to international buyers. This is a big step forward in helping our shared customers accelerate their international sales growth,” says Rohit Mishra, Director of Product, Shopify Markets. 

Localization challenges for online brands 

Brands that have expanded internationally often face multiple challenges in their quest to build a personalized experience for all…

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