E-commerce

Platform Zero, a digital platform that links supermarkets with small businesses as a means to deal with food waste and provide cost of living relief, has emerged as the winner of the 2023 Kickstarter Challenge organised by the Accelerator for Enterprising Women.

Founded by Alexandra Cannizzaro, Platform Zero diverts tonnes of food from landfills, provides discounted produce to restaurants, cafes and small businesses, and links supermarkets to various food charities. The platform also ensures that farmers get paid for their produce instead of the fruits of their labour being thrown away.

Cannizzaro conceived the platform after establishing a chain of juice shops in Adelaide that led her into fruit and vegetable distribution, soon realising the scale of the food waste problem and the environmental impact.

“If a major supermarket receives 38,000 tonnes of cherry tomatoes, but don’t have enough room on their shelves, now they can sell it on to a food distributor through Platform Zero rather than reject the order,” Cannizzaro said. “The distributor then uses Platform Zero to advertise that they’ve got a glut of cherry tomatoes selling for less than half price. So, businesses like the local grocer can buy discounted produce to sell on and the local restaurant can put on a pasta special while saving money on their weekly food order.”

As the winner of the challenge, Platform Zero will receive $30,000 in equity-free funding. Four runners-up will also receive $7500 each in funding. These start-ups are:

  • Liz Lea’s Showgo: An audio description service and app for theatre, dance, museums and film (STEM and technology category).
  • Desiree D’Cruz’s Acegirl: Produce soft, wearable breast pumps (Women’s economic equality category).
  • Esther Oh’s Agili8: Virtual healthcare using XRAI vision (Health,…


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