Preparing for Prime Big Deals Days: Amazon’s Fall Deal Event

It’s been a couple months since Amazon Prime Day 2023 came to a close, with over 375 million items purchased, and over $12.5 billion saved thanks to special deals and discounts.

The big question is: Is there going to be another Prime Day in October?

The simple answer is: Yes! Amazon has confirmed they’ll bring back Prime Day in October. They even gave the upcoming sales holiday a new name: Prime Big Deals Days.

This event is an ideal opportunity to prepare for the holiday season on Amazon. It’s also a great time to optimize your brand’s presence on Amazon by evaluating all of your creative efforts, promotion strategies, review generation, and chargeback management.

Is your brand ready to cash in on what could be one of the biggest shopping holidays of the year? From buttoned-up operations to eye-catching creative and savvy advertising tactics, we’ve compiled the ultimate checklist to ensure you are Prime Day ready.
 

What is Amazon Prime Day?

 
Before we dive in, it’s important to understand why Prime Day is one of the biggest shopping events of the year and how it has evolved. Amazon launched Prime Day in 2015 to celebrate its 20th anniversary. The first Amazon Prime Day was a one-day retail holiday for Prime members. Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increased sales (and Prime memberships).

This year, Prime Big Deal Days will take place in the following countries: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK.
 

How to Prepare for Prime Big Deals Days Ahead of October

 
Here is a valuable list of tips to help you prepare for the upcoming Prime Day holiday in October.

1. Review historical performance 

One of the best things a seller can do after Prime Day is pay attention to actions. Dig up…