As the hotly-awaited Black Friday Cyber Monday (BFCM) weekend of 2023 draws near, we take a look at the significance that ecommerce search will have in shaping performance. Integrating our 2023 search research with third-party projections on BFCM 2023 performance, we highlight what’s at stake for ecommerce if retailers don’t improve their site search—and stress four key areas they should look towards in preventing this.

Retailers risk losing $13.8 bn in sales due to poor search

As part of our proprietary research that we conducted this year, The Future of Ecommmerce Search, we investigated consumer sentiment around ecommerce search, surveying 1000 North American consumers.

We uncovered significant findings, not least of which was how, while 77% of NA shoppers go straight to the search bar when landing on an ecommerce store, 84% then leave because their search experience is subpar. That’s a significant percentage of high-intent traffic leaving online stores due to poor search, and with BFCM coming up (when traffic’s at an all-time high) merchants risk leaving a lot on the table. To put this into perspective, we’ve reviewed these statistics alongside projected performance for BFCM 2023 and calculated exactly how much is at stake. 

Projected ecommerce expenditure for BFCM 2023 stands at $21.36 (1) billion and the average order value at $108 (2)—which would equate to 198 million separate transactions.

If we extrapolate the findings of our search research and assume that 77% of those potential transactions are shoppers who head straight to the search bar, and 88% then bounce, retailers would lose a whopping $13.8 billion in sales because of poor search alone.(3)

It’s a terrifying amount, but there’s still time to prevent this.

Four key search failings are likely to make shoppers bounce this BFCM

With $13.8 billion in potential sales at risk due to inadequate search functions, we’ve highlighted which specific areas of…

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