Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services.
If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business.
Starting a business website is never easy, especially if you are a one-man-band. You’re likely an expert on fixing water heaters or replacing broken pipes.
However, you might not know how to market your business so customers can find you correctly.
When I started a website for my small business, I was overwhelmed by the sheer amount of information surrounding SEO.
Here is the strategy I implemented for my business and top tips for improving your SEO in an easy and approachable way. Let’s dive in.
How SEO Benefits Plumbing Businesses
SEO is the process of optimizing your website. Hence, it’s easy for search engines to read, trustworthy enough for them to recommend you, and a great way to grow your business without paying for advertising.
So essentially, SEO can help your plumbing business by ensuring your website is shared with potential customers who wouldn’t know about you otherwise.
Local SEO Strategy
Local SEO strategy is likely the best way for a plumbing company to get customers who can actually hire them.
For example, when you’re a small to medium business, you don’t really need people in other countries to find your plumbing business when searching Google. You can’t physically go to their homes and help them.
Remember, most people search for “plumbers near me” to get local recommendations.
If you’re a larger business with locations across the country, you may need to try another strategy that’s more dependent on brand recognition to cast a wider net.
How to Build an SEO Strategy for Your Plumbing Business
No matter the size of your business, there are a couple of key steps you can take to start ranking for your plumbing services. The first task is creating a business page on…
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