Shopify SEO: Tips to Drive Traffic

Once your store has been designed the way you want it and uploaded all your products, it’s time to think about how you’ll drive traffic to your site. One of the best (long-term) ways to do that is through SEO. We’ve put together five easy Shopify SEO tips to try out, but first, let’s figure out what SEO means for your store.

Shopify SEO is an ongoing process whereby you make your website “ready” for Google. It’s all about setting up your website so that Google knows what’s on each page and thinks it’s the best.

That way, when people search for “Organic makeup buy online,” your store shows up first instead of your competitors.

But the issue with SEO is that it could be more apparent when you start reading about it. There are so many things you need to consider and implement that it can all become overwhelming. 

This post outlines the crucial SEO steps you need to take to propel your Shopify store to success.

Once you’ve nailed down these techniques, you can start working on more advanced SEO strategies for your Shopify store.

Let’s go.

Shopify keyword research

In simple terms, keyword research is finding out what keywords you want to rank for and what competition already exists. 

One good thing about e-commerce is that your target keywords are largely predefined. If you sell cashmere socks, you’ll likely want to rank for this key phrase when someone searches for it.

Back in the day, when SEO was a new concept, to rank on page one, you’d “stuff” your page with as many instances of the keyword as possible onto a page, and you’d perform well. 

But now, as more and more web pages are created daily, and Google cracks down on trying to give its users the best search results when they enter a term, you need to think carefully about your keywords.

Nowadays, keyword stuffing comes across as spammy and is a bad practice in the eyes of Google. Instead, you can assign a single keyword to each page on your website and naturally place…