Hello! Who are you and what business did you start?

My name is Samuel Moses and I am the Founder and CEO of Sockrates Custom Socks. We specialize in producing the best high-quality custom socks with an unbeatable 7-day turnaround for our B2B clients all over the world.

Our customers range from start-up companies to Fortune 500s like Google, Disney, and Netflix in any field of work you can imagine. We have 10 dedicated full-time staff and we work tirelessly to provide our clients with the best service and product possible – which is our #1 obsession at Socrates.

Our big differentiator in the market is that we produce our socks in a small town outside Milan, Italy – Castel Goffredo. Once named the “city of socks”, Castel Goffredo was a town built on making socks and hosiery. While a lot of manufacturing has moved overseas, a few generational sock-making families continue to run their family businesses and maintain that rich history.

Producing our custom socks in Italy is a huge advantage as all the yarn producers in Europe are so close. That ranges from huge manufacturers to specialty bespoke yarns, which is how we have access to such a huge range of colors very quickly. We turn around a batch of our custom socks for our clients in 7 calendar days, making us the fastest in the market.

We started Sockrates 4 years ago and we did 10-15 orders a month in Canada and the US. Today, we can expect anywhere from 150-350 orders a month from all over the world. Our major markets are the United States, Canada, the United Kingdom, Germany, Australia, Israel, and Denmark.

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Creating Custom Sock With Sockrates Is Easy

What’s your backstory and how did you come up with the idea?

I came out of business school in the early 2000s and began my career in Management Consulting. I was traveling a lot and working incredibly long hours and after a few years, I was starting to burn out. I left that firm and partnered with a business school professor helping build his market research…


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