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New research: Festive Shoppers 5x as Likely to Click on Retailers’ Product Recommendations and 81% More Likely to Click on Personalized Content This Year

Shoppers browse 22% more pages per visit, lingering 10% longer on each page as retailers’ product discovery campaigns contribute to a 4.10% hike in average order value and a 4.41% uptick in sales New research suggests festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalized product recommendations and content. Global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers…


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8 Holiday Gifts for the Content Creator in Your Life

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.  If you’re anything like me, you’re probably still racking your brain trying to find the perfect gift for your loved ones this holiday season. And if your favorite person is a content…


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We Built a Content Machine That Generates $6M in Revenue Per Year –

Hello! Who are you and what business did you start? Hi Starter Story readers! My name is Anthony Gallo, and along with my business partner Paul Xavier, I’m the co-founder of ContentCreator.com – an online education platform that teaches people the skills of professional content creation. Three years ago, Paul and I decided we wanted to start a business focused on scalable online courses rather than trading time for money in our day jobs as a videographer and internet marketers…


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8 Holiday Gifts for the Content Creator in Your Life

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator economy.  If you’re anything like me, you’re probably still racking your brain trying to find the perfect gift for your loved ones this holiday season. And if your favorite person is a content…


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5 Content Marketing Ideas for January 2024

Want to attract shoppers to an ecommerce site in January 2024? Consider producing helpful, informational, or entertaining content around “national days,” promotional calendars, or product innovation. Content marketing is creating or curating content, publishing it, and promoting it to bolster search engine optimization and email and social media marketing. It helps all sorts of ecommerce merchants — retail, direct-to-consumer, B2B — attract, engage, and retain customers. Here are five content marketing topics your company can use in January 2024. 1.…


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Everything to Know about eCommerce Content Optimization

If your content is optimized correctly for search engines like Google and Bing, it will get seen by potential customers and generate traffic to your website. It sounds simple enough, but it really isn’t. For some context, 90% of websites receive 0 organic traffic from search engines. Of course, there are many ways to boost your search engine rankings, ranging from link-building to running PR campaigns. However, one simple yet effective way to boost your rankings is by optimizing your…


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Our Agency’s Top 5 AI Social Media Content Marketing Tools For Online Sales

  In today’s interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. With billions of active users engaging in constant online conversations, the challenge of standing out amidst the digital noise has never been greater. However, the advent of artificial intelligence (AI) has ushered in a new era of possibilities, offering a range of innovative tools designed to optimize social media strategies and drive digital success. Let’s embark on a journey through the…


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Ecommerce Benefits of Content Marketing

Content marketing reaches consumers throughout their buying journey, assisting merchants in making the first sale and developing loyal buyers afterward. Content helps ecommerce sellers attract, engage, and retain customers Road Runner Sports, an online running shoe retailer, publishes an “Expert Advice” section to help runners. This image is from an article comparing two types of shoes. 3 Benefits Attract shoppers Content creation, search engine optimization, and even social media marketing work hand-in-glove to attract new shoppers to an ecommerce website.…


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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]

User-generated content (UGC) has become increasingly important over the past few years. 


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5 Content Marketing Ideas for Dec. 2023

Content marketers seeking December article and video topics could consider Santa’s List Day, AI-generated suggestions, looking back and ahead, and self-gifting guides. Content marketing is one of the most potent ways to boost search traffic, engage shoppers, and keep customers coming back. Thus, content marketing — creating, publishing, and promoting articles, podcasts, or videos — fuels everything from search engine optimization and lifecycle (email) marketing to social media campaigns. But coming up with new topics can feel a little like…


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