CRO - Website Blog Directory

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The Role of CRO Tools in Optimizing Loyalty Programs

December 7, 2023

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Once a loyalty program is launched, the work is far from over. It’s imperative to continuously refine the program to ensure that you’re maximizing the return on your invested time and resources. A loyalty program should not be viewed as a static entity but rather as a dynamic element that evolves to meet the changing needs and desires of your clients. Conversion Rate Optimization (CRO) and the related tools play a pivotal role in this optimization process. These tools generate…

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The Importance of CRO and How to Avoid 5 Common Mistakes

November 24, 2023

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Ensuring the most optimal performance of your website and shopping cart is crucial to success in the competitive and fast-paced landscape of eCommerce. Conversion Rate Optimization (CRO) provides a strategic approach to achieve this focused on increasing the percentage of website visitors who complete desired actions, such as making a purchase. At the heart of CRO is A/B testing, a method that allows businesses to experiment and analyze which changes lead to improved conversion rates. In this article, we will…

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Exploring Behavioral Biases in Everyday Decision-Making and CRO

October 18, 2023

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Picture this: You’re on a quest to understand the minds of your website’s visitors, to unravel the secrets of their decision-making processes, and to turn their fleeting interest into unwavering commitment. As Conversion Rate Optimization (CRO) professionals, this journey is second nature. But what if I told you that beneath the surface of every click and conversion lies a fascinating, yet often overlooked, realm of behavioral biases? Welcome to the captivating world of behavioral psychology, where understanding the quirks of…

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What’s Next for CRO Programs?

July 18, 2023

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For nearly half a decade, Google Optimize has served as an online tool utilized by marketers for split-testing and personalization, enabling them to optimize conversions and enhance the user experience of websites. However, as of September 30, 2023, both Google Optimize and Optimize 360 will no longer be available. In the period leading up to this date, marketers can continue running tests, but any ongoing experiments and personalizations will come to an end. If you have not yet considered your…

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Best Practices and Tips for CRO

June 16, 2023

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With new online merchants popping up every day, you should be looking to maximize the success of your eCommerce website in every way possible. If you are, you’ve found the experts with over 15 years of experience in helping online merchants design, build, and grow their eCommerce websites. In today’s competitive digital landscape, it’s crucial to optimize your website to maximize the number of website visitors that convert into paying customers. A high conversion rate is a key indicator of…

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What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]

March 4, 2023

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Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.

Kiếm tiền từ Dropshipping – Hà Phương Anh, CRO OpenCommerce | Vietnam Innovators S2 EP02

March 4, 2023

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Đăng ký theo dõi Vietcetera: http://bit.ly/subscribe-vietcetera Episode này thuộc mini series Ecommerce Innovation. Chị Hà Phương Anh chính là CRO – Giám Đốc Doanh Thu tại công ty khởi nghiệp OpenCommerce Group (OCG), là một trong những lãnh đạo cốt lõi giúp OCG đạt được tốc độ phát triển thần tốc chỉ sau 2 năm ra mắt. Theo đuổi thị trường đòi hỏi thế mạnh về công nghệ – cung cấp giải pháp thương mại điện tử, OCG đã thật…

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